Content Marketing
How to Improve Customer Retention with Digital Marketing?
Have you ever wondered how much losing an existing client costs? It costs a lot of time and effort to gain customer loyalty. Not only these, it can further hurt your pocket too. That’s why having strategies for customer retention becomes crucial. Focusing too much on getting new customers, marketers tend to overlook the business’s… Continue reading How to Improve Customer Retention with Digital Marketing?
Content Marketing
7 Emerging Web Design Trends for 2024
In this digital era, where change is the new constant, keeping up with new trends is a must-have for any marketer out there! Keeping up with the trends especially when it comes to website design is highly crucial. As fashion, color palettes change every season, the designing aspect on the internet is no different. As… Continue reading 7 Emerging Web Design Trends for 2024
Content Marketing
10 Steps to Create a Successful Content Marketing Plan from Scratch
Imagine having a lot of content at your disposal but don’t know how to get it to your audience? It’s the worst nightmare for any market out there! If this remotely relates to you, then, worry no more cause it is exactly what we’re decoding in this blog post. So if you are looking out… Continue reading 10 Steps to Create a Successful Content Marketing Plan from Scratch
Digital Marketing
How to Use Social Media to Drive Traffic to Your Website?
Is your business website struggling to attract new customers despite having a strong online presence? You might be overlooking a crucial aspect of grabbing attention which is using social media for your website traffic. A business website is of little use if it fails to grab eyeballs. With the help of social media, you can… Continue reading How to Use Social Media to Drive Traffic to Your Website?
Digital Marketing
From Zero to Hero: How to Build Your Brand Online?
In this ever-growing digital landscape, establishing a robust online presence can be a tough challenge. Even if you manage to build your online presence, maintaining its sustainability is no child’s play. However difficult it may seem, building your online brand identity is a must have! Building your online presence is like having a virtual face… Continue reading From Zero to Hero: How to Build Your Brand Online?
Digital Marketing
5 Email Marketing Mistakes to Avoid
In the ever growing landscape of digital communications, email marketing is an age-old player. Not only does it exist for a long time but it is also a trusted partner for innumerable organizations. From being a means of direct communication to being a trusted platform for products and services promotions. It effortlessly delivers the message… Continue reading 5 Email Marketing Mistakes to Avoid
Digital Marketing
SEO trends for 2024
Introduction In today’s rapidly evolving digital landscape, Search Engine Optimization (SEO) has become an indispensable tool for businesses and marketers aiming to establish a powerful online presence. With search engines like Google constantly refining their algorithms and user behavior evolving, companies must stay updated with the latest SEO trends. By doing so, they can ensure… Continue reading SEO trends for 2024
Digital Marketing
The Complete Guide for AI Content Strategy in 2024
Introduction As we step into 2024, the use of Artificial Intelligence (AI) in content strategy has become an integral part of various industries, revolutionising the way businesses communicate with their customers. With job requirements for employees on an ever-rising demand, it is not surprising that AI is gaining popularity. AI-powered technologies leverage the capacity to… Continue reading The Complete Guide for AI Content Strategy in 2024
Digital Marketing
5 Types of Social Media and How Each Profits Your Business?
Introduction Social media is a significant influence in today’s world. It has changed how we communicate with family, friends, colleagues and professionals. It has a powerful effect on how businesses operate and connect with customers. Social media platforms are plentiful but fall under five primary categories: video streaming sites, blogs, social networking sites, content communities,… Continue reading 5 Types of Social Media and How Each Profits Your Business?
Digital Marketing
How to Implement Influencer Marketing for Your Company?
Introduction Influencer marketing focuses on using influential social media figures to promote your brand. An influencer marketing strategy can help you reach a wider audience than you would have been able to reach otherwise. Additionally, it can help you build trust and credibility with potential customers, as they hear about your company from someone they… Continue reading How to Implement Influencer Marketing for Your Company?
Digital Marketing
Does e-mail marketing still work in 2023?
Email marketing has been criticized in recent years as new platforms and technologies have emerged. Some people believe that the method is no longer effective, but this is not the case. It is still an extremely effective way to reach consumers, and with the right strategy, it can be even more effective in 2023. Despite… Continue reading Does e-mail marketing still work in 2023?
Digital Marketing
5 Tools to Strengthen Your Social Media Strategy
As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But with so many platforms and options, it can take time to figure out where to start. Today, social media marketing services in Kolkata, like Adware Communications, suggest that a few key strategies can… Continue reading 5 Tools to Strengthen Your Social Media Strategy
Digital Marketing
What is Low-Hanging Fruit SEO And How Can You Use it For Traffic?
Introduction Low-hanging fruit SEO is an easy and effective SEO tactic that can be implemented to improve a website’s ranking in Google searches. These keywords are the ones that have low competition and help websites rank because they are industry-specific and abide by SEO regulations. Low-hanging fruit SEO can be a great way for businesses… Continue reading What is Low-Hanging Fruit SEO And How Can You Use it For Traffic?
Digital Marketing
How Branded Hashtags Can Boost Engagement?
Introduction Brand awareness can turn around any business and help it grow organically by building a relationship of trust with the customers. Social media marketing has proved to be an effective tool in building brand awareness over the last few years. To use this tool to its fullest, branded hashtags have played an integral role.… Continue reading How Branded Hashtags Can Boost Engagement?
Digital Marketing
Ways to Use ChatGPT Effectively to Enhance SEO
Introduction With the launch of ChatGPT in 2022, the way searches take place has changed drastically. The chatbot is still new and evolving but has been a game-changer for websites wanting to rank. Looking at the skyrocketing revenues of the company, it is safe to say that the brand is finding new ways of combining… Continue reading Ways to Use ChatGPT Effectively to Enhance SEO
Digital Marketing
Copywriting Habits to Increase Engagement on Social Media
Introduction Writing for an established audience or one that you are building up from the ground can be intimidating. Especially if the writing is for social media, copywriting can be linked to multiple fears because of the mounting competition. But thankfully, there are numerous resolutions for this concern. Understanding your target audience and tweaking your… Continue reading Copywriting Habits to Increase Engagement on Social Media
social media marketing service in Kolkata
What is Social Media Analytics and Why Is It Important?
Introduction It’s no secret that social media has taken over the internet. In recent years, social media analytics has become one of the most popular subjects in the online world for branding companies in Kolkata. Before getting into how important social media analytics are, it is essential to understand what it is. So, what is… Continue reading What is Social Media Analytics and Why Is It Important?
social media agency in Kolkata
Benefits of Building a Strong Brand on Social Media
Introduction Any business can only prosper on the trust that customers put in their name and way of working. Building this reliability is a challenge but not impossible. One way of building it is by creating a strong brand name. One of the tools you can utilize for brand building is social media. With the… Continue reading Benefits of Building a Strong Brand on Social Media
Digital Marketing
Voice Search Optimization: A Comprehensive SEO Guide For 2023
Introduction During the Covid-19 epidemic, people turned to a hands-free technological experience. As the world moved on, people stuck with this trend because of the multitude of benefits that they were exposed to. Voice search is a lot faster and thus time-saving than traditional search engine services. There are several devices to integrate voice search… Continue reading Voice Search Optimization: A Comprehensive SEO Guide For 2023
Digital Marketing
A Complete Guide to Creating Strong Landing Pages
Introduction Landing pages are key to great conversion rates. But with thousands of websites on Google, it can be challenging to create an effective one. A good landing page not only increases conversion but is also a great way to increase SEO. Thus, Google ads agencies in Kolkata like Adware Communications are now finding new… Continue reading A Complete Guide to Creating Strong Landing Pages
Digital Marketing
Is AI Content Good for Increasing SEO?
Introduction SEO is the process of optimizing traffic to a website to enhance leads and eventually sales. To combat the racing competition today, it is unsurprisingly one of the most essential features in a company’s success. With this increasing need, there are many online branding agencies in Kolkata like Adware Communications to help you with… Continue reading Is AI Content Good for Increasing SEO?
Digital Marketing
Level Up Your Social Media Marketing Game In This Year: Here’s How?
Introduction: Businesses are increasingly turning to social media as a tool to reach their target audiences and spread the word about their brands. With over 3.6 billion people using some form of social media worldwide, it’s no surprise that many companies have invested significant time and resources into figuring out how best—or even if!—to use… Continue reading Level Up Your Social Media Marketing Game In This Year: Here’s How?
Digital Marketing
How to Shortlist the Best Digital Marketing Company in India?
There are many great digital marketing companies in India, each offering unique and innovative services to help businesses succeed online. However, the best digital marketing company in India depends on specific business needs and goals. Shortlisting the best digital marketing company in India can be a challenging task, but it can be made more accessible… Continue reading How to Shortlist the Best Digital Marketing Company in India?
Digital Marketing
5 Reasons Why your Business needs a Digital Marketing Service Provider?
If something remains the same in this ever-changing world, it is the aspect of business! And if you want your business to grow or take it to the next level, you must go digital. Moreover, you might wonder why and how your rival businesses are growing faster and gaining customers double the speed than you?… Continue reading 5 Reasons Why your Business needs a Digital Marketing Service Provider?
Digital Marketing
The Ultimate Guide to Call to Action (CTA) Marketing – How to Create Effective Calls-to-Action for Increased Sales
The Call-to-Action (CTA) is the most important part of any piece of marketing content. It is like an invitation for people to take action. There are different types of CTAs that include calls to action, opt-ins, and buttons. There are a few different types of CTAs that include: The CTA is the most important part… Continue reading The Ultimate Guide to Call to Action (CTA) Marketing – How to Create Effective Calls-to-Action for Increased Sales
Digital Marketing
Use These 7 Examples of Video Marketing on Facebook to Get Started!
Videos Can Be a Powerful Marketing Tool for Your Brand on Facebook The market for videos is growing exponentially. According to Hubspot, the number of users who watch videos on Facebook daily has doubled in comparison to the number of users who read articles on Facebook. If you are not yet using videos on your… Continue reading Use These 7 Examples of Video Marketing on Facebook to Get Started!
Digital Marketing
Why is SEO Important for Bloggers and Writers?
SEO is a website’s key to success. It is not just about ranking for a specific keyword, but also about engaging your target audience and increasing brand awareness of your brand. How to use SEO Strategies in a blog post SEO is a proven strategy to help gain high rankings in search engine result pages.… Continue reading Why is SEO Important for Bloggers and Writers?
