cover

Elevating your brand at every touch point: You have less than 5 seconds to create a connection with a potential customer. Make them count.

What's our approach

Design-driven. Strategy-led.

We take a client-focused approach toward partnering with brands to assess their business, their needs, and their audience. For some, a clean, modern website is the primary objective, but for others, there is the need for a holistic approach that encompasses content, branding, and a multi-channel approach to brand and business development. Our approach is always customized to your unique situation; throughout strategy and planning, we also strive to learn. We look at current data, operational pain points, and branding, and then develop and refine our strategy. Even as we build and put life behind your ideas, we continue to customize our social media campaign by setting and measuring key performance indicators (KPIs) to ensure the very best results. Our SEO service provider company takes a 360 digital approach to marketing and SEO that starts with research and planning and continues with ongoing optimizations and insights to maximize your ROI. With our Customer First Methodology, we deliver results, quicker and in a more cost-efficient way.

Discover

Our goal is to fully understand each client`s business and the environment in which it operates. We look to completely understand the target audience and how they will interact with the digital products we deliver.

Strategize

Our social media marketing services turn research into a clear set of action items to meet business goals. We take this information to build the blueprint to drive more traffic and convert web visitors into web leads.

Execute

Our dedicated team of designers uses their gained knowledge of your company to create visually-engaging designs with the overall user experience in mind. We`re proud of every project we ship and are confident that you and your team will be as well.

Launch

During the Implementation, our job is to translate creativity into a full program that goes live. Implementation often includes an array of services, which can include design, development, and search marketing.

Optimize

After Launch, our task is to use scientific metrics to track and analyze campaign performance. This helps us easily identify what worked and what did not, we then implement new findings to maximize your Return on Investment (ROI).

Evolve

Digital is constantly evolving. To us, the user comes first. That`s why we take an agile approach to digital marketing - from adjusting our present approach to initiating new strategies, we ensure that our campaigns top the chart.

Strategy & Research

THE BETTER WE UNDERSTAND YOUR BUSINESS, THE BETTER THE OUTCOME WE CAN PRODUCE.

We begin every project with a strategy meeting. We ask the essential questions: What are your Objectives? How do you operate? What areas of your business are you trying to grow? Who is your audience? Who are your competitors? What value ad are you offering? What are your pain points?

We spend quality time with our clients to uncover what their brand really stands for. After taking an objective look at the industry and key audiences, we articulate the purpose, proposition, and personality to make tangible and emotional connections with users.

The better we understand your business, the better the outcome we can produce.

  • Market & Landscape Research
  • User, Audience & Ethnography Research
  • Consumer Experience, Brand & Technology Strategy
  • Competition mapping
  • Product Strategy & Road-mapping
  • Keyword Research
  • Brand Strategy
  • Digital Platform Strategy
  • Content Strategy

Website Design & Development

WE CREATE WEBSITES AND LANDING PAGES THAT HELP TO TELL YOUR BRAND STORIES, INCREASE CONVERSION AND BUILD TRUST

Our web designers and developers create responsive websites that feel at home on any device. Our team has worked on more than a hundred projects, so we know exactly what makes a good website, and we implement our knowledge to make your business flourish.

Our attentive team of UI & UX consultants knows everything about the subtle distinctions in web design, thus making sure you will get a fantastic result. In our work, we ensure that the user experience of your product should work to your advantage.

Brand websites, e-commerce, product landing pages, mobile applications - we do it all.

  • Front-End Development
  • Back-End Development: User-Friendly CMS
  • WordPress Development
  • Fix Broken Links
  • Website Hosting & Support
  • Security & Servers
  • Website Maintenance
  • Hybrid Application Development
  • E-Commerce: WooCommerce, Magento, Shopify
  • SEO Friendly: Best practice so your content is easily found
  • Outstanding UX: Clear navigation & clean design
  • Responsive Design: Perfect on every screen size
  • API Integrations

Branding & Creative

BRANDING IS THE CRAFT THAT CONNECTS THE MISSION, VISION, AND PURPOSE OF THE BRAND WITH ITS CUSTOMER.

We don`t just create a brand for our clients, we create the brand pillars, core messaging statement, brand archetype, and brand personality that make up any long-lasting brand. We are brand architects, creating visual identities that are unique, memorable, and timeless. We work with new brands to craft the perfect name, then a meaningful short slogan or tagline. We develop slogans that intrigue your end-user, encaptures the overall essence of the brand, and highlight its capabilities.

The objective of our social media marketing agency is always to create meaningful and impactful marketing experiences that drive brand awareness and deliver consistent messaging. Trust, confidence, affinity, familiarity, and beauty are all essential elements for consideration. The infusion of these elements will also help you maintain brand consistency and make you a trustworthy brand in the eye of consumers.

  • Brand Identity
  • Corporate Identity
  • Logo Design
  • Brand Guidelines
  • Tone of Voice
  • Marketing and Sales Presentations
  • Digital Assets
  • Brand Collateral Design
  • Marketing Collateral Design
  • Brand Videos
  • Brand Consultancy
  • Copywriting
  • Content Creation

Search Engine Optimisation & Marketing

SEARCH ENGINE OPTIMISATION (SEO) IS WHAT GETS YOUR WEBSITE FOUND ON SEARCH ENGINES.

Our professional SEO services in Kolkata help you achieve success online, which is why we only execute results-driven SEO strategies that help your business to grow. We understand Google algorithms and use this knowledge, combined with in-depth insight into analytics and trends, to create effective, long-term SEO packages that will help you climb up the search engine rankings and stay there. We specialize in generating high-quality backlinks for our clients across the industry. Having a high-ranking website means you'll enjoy increased traffic and conversions.

  • On Page Content Audit, Creation and Optimisation
  • Technical Audit and Optimisation
  • Off Page Optimisation
  • Suitable Site Structure & Navigation
  • Clean URL Structure
  • Intelligent Code, that includes Meta Data, Title and Description
  • Redirects Implementation; Robots.txt implementation
  • Submission of XML Sitemap
  • Inbound Linking
  • Targeting and Segmenting
  • Local Listings and optimising Local search
  • E-Commerce performance tracking

Social Media Optimisation

IN TODAY'S CONNECTED WORLD, YOUR CUSTOMER'S ATTENTION IS FRAGMENTED ACROSS CHANNELS LIKE INSTAGRAM,

Are you looking to increase engagement, grow your audience, and get more likes and follows? Through the latest social media monitoring technologies, we as an SEO service provider in Kolkata will scan all the major social media networks, so we know who is talking about your brand. We can help you engage with these customers through social media by finding out where they are both online and offline and analyzing what they are already talking about. We use these insights to unlock new audiences for you.

As a specialist in social media, we offer organic social media management that is strategic and goal-focused, and that will seamlessly support your other marketing channels. Try our Social Media Management Support Plan - both 6-month and 12-month contracts are available.

  • Specialise in Facebook business pages
  • Ability to express best emotions as per your brand or other objectives
  • Expertise in custom social media profiles, pages & applications designing
  • Great Visual Impact for first impression and lasting impression
  • Gives best for Blogs, Forums and Micro-sites
  • Services for Facebook, LinkedIn, Pinterest, Tumblr, Instagram, YouTube and more

Digital Campaigns

AMPLIFY, CAPTIVATE, AND CONVERT YOUR TARGET AUDIENCE. DRIVE CONSUMER ACTION AND ENGAGEMENT.

Great advertising marries the message, medium, and target. We focus to build out comprehensive plans, underpin sound deployment strategies, measure with analytics, and crafting disruption together.

Pay Per Click (PPC) is a highly effective form of digital marketing that's often utilized as an online lead generation tool. This form of internet advertising works on a pay-per-click basis, whereby the advertiser only pays when an ad is clicked. Your ads will be professionally managed on an ongoing basis, with regular contact and monthly reports, to ensure you receive the best investment return.

  • Digital Advertising
  • Search Engine Marketing
  • Google AdWords Audit & Account Setup
  • AdWords Account Optimisation
  • Social Media Marketing
  • Lead Generation
  • Email Marketing
  • YouTube Advertising
  • Display Advertising
  • Remarketing and Retargeting Ads
  • Conversion Optimization & A/B Testing
  • Television / Print Campaigns
  • Online Press Releases

Media Integrated Service

MAKE THE STORY PURPOSEFUL AND COMPELLING.

We define and craft visual stories to ensure every creative element is purposeful, meaningful, and powerful. Good content captures attention, instead of engagement. Great content captures the imagination. Working with storytellers that not only understand customer behavior but are also intimately in sync with the overall strategy for acquisition is truly what sets us apart.

Videography

Pictures shouldn`t just "say a thousand words." Done correctly, they should move, transform, and inspire.

  • Multi-functional

Whether you need corporate headshots, real estate, or special events, our team can capture it all with elegance and sophistication.

  • Product and Focused Imagery

From full product collections including consumer goods, food, jewelry, and more, our cutting-edge specialized equipment captures every beautiful detail.

  • Creative Concepting
  • Script Writing & Story Boarding
  • Animation & Explainer Videos
  • Product Photography
  • Event Capture
  • TV Commercials
  • Social Media Videos
  • Interview & Company Culture Videos
  • Website Looping Video Clips
  • Model shoot Portfolios
  • Docuseries

Events And In-Film Promotion

WE CREATE A REASON FOR YOU TO CELEBRATE

An Event is a complex operation that takes place in real-time. We spare no efforts to plan the event meticulously by leaving no room for unexpected eventualities. From lighting to sound, catering to entertainment, digital content display to special effects, photography and video recording to transportation, we are present in every specific component of your event. We have partnerships with professional third-party suppliers and vendors who we work with. Costs are negotiated and a timeline is put into action - all on your behalf.

We help influence brands by integrating their communication with the film. In-Film Promotion means advertising your brand within movies. We help a brand to be present in the content itself and therefore become indivisible from the story. Such a combination of the brand within the script of a film assists in conveying the brand message in an entertaining and appealing way.

  • Product Launches
  • Corporate Events
  • Conferences and Meetings
  • Movie Events
  • Music Launches
  • Star Appearances
  • Celebrity Management
    .

We would to collaborate with You

For one-time needs that require a more agile approach - we work with your team on projects that have a clearly defined brief, budget, and timeline.

An ideal fit for companies that have ongoing design needs - we work with you to build out the deliverables needed to drive your marketing efforts.

Contact

Phone : +91 33 7960 5289

Mobile : +91 98830 08099

Email: info@adwarecommunications.com

Address

4/19, Poddar Nagar, Ground Floor,
Near South City Mall, Kolkata - 700 068


25A, Dr. Rajendra Road,
Near Forum Mall, Kolkata - 700 020