Web design governs everything involved with the visual aesthetics and usability of a website like colour scheme, layout, information flow, and everything else related to the visual aspects of user experience.
Web development governs all the code that makes a website tick. It can be split into two categories like front-end and back-end. Web developers uses web languages and software tools to develop the design and functionality of a website.
Most web design experts agree that building a responsive website is the best way to create a site that works well on both desktop and mobile platforms. The way a page is displayed and arranged changes based on the size of the device screen. With responsive design, you can make your website mobile friendly without limiting the information your mobile visitors can access, they still get all the same content the rest of your visitors do.
Brand guidelines, also called a brand style guide, are essentially an instruction manual and rule book on how to communicate your brand. They lay out all the visual details, as well as important notes about the company`s voice, tone, and messaging. You have to think about your target customer and how you speak to them. Who purchases your product or service? Why do they choose your company over others? Are you a respected authority for them, or do you speak as a trusted friend? Is your tone of voice professional and traditional or playful and unconventional? With these in mind, consider your brand promise, attributes, and vision statement.
An infographic is a visual representation of any kind of information or data. The most visually unique, creative infographics are often the most effective, because they grab our attention and don't let go. Infographics have exploded in popularity in virtually every industry. From digital marketing to schools and classrooms, infographics are being used everywhere to communicate complex information in a visually engaging way. Keep in mind that the goal of an infographic is not only to inform, but also to make the viewing experience fun and engaging for your audience. And it all comes down to how you combine different graphic elements-like colors, icons, images, illustrations and fonts-to explain a topic in a compelling and easy-to-understand way.
Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts.
Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing them to purchase. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. This makes every business in need of digital marketing. Using Digital Marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. You can save money and reach more customers for less money than traditional marketing methods.
SEO is simply the act of making changes to a website so that it shows up high in Google. No one can argue the value of ranking in Google. If you can`t find your website in the search results, then how do you expect potential customers to find it? By not showing up in Google`s search results, you`re handing business away to other websites, including your competitors. SEO can remedy this and get you back in the game.
SEO campaign takes time to show results. You need to put in the effort to set up the campaign correctly, but you also need to allow some time to let your work take effect afterwards.6 months is generally a good time frame to see notable results from SEO.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analysing your results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are 2 types of social media marketing, Organic social marketing and Paid Social Marketing.
Organic social is any social media activity without a paid promotion. It uses free social media tools to build and engage with an online following. This includes posting status updates, links, and images with captions for your audience. The purpose of organic social media is to build a community of loyal followers and customers through posting relevant content, and interacting with those who interact with your brand. If you want to show customers your true values and culture, while also learning about the values of your customers, organic social media marketing is the best way to do so.
Paid social media advertising is very different from traditional outbound advertising. This is a method of displaying advertisements or sponsored marketing messages on popular social media platforms and targeting a specific sub-audience. Pay-per-click advertising, branded or influencer-generated content, and display ads are all examples of paid social media. Big data and machine learning allows you to find, target, and reach your audience with ease. Each platform is designed to facilitate the goals of your business, such as brand awareness, lead generation, website traffic, and more.
Movies have been used as the most popular platform for product placement. In-Film Branding is nothing but marketing brands through movies. Consumers are exhausted of traditional brand communication and they desire to receive communication in an entertaining and enjoyable way. Leveraging on the entertainment value, emotional quotient of the film and its psychological impact on viewers has led the advertisers to utilize this medium. The phenomenon is gaining momentum due to its clutter free feature and advantages of celebrity endorsement for the product or brand in a movie.
A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. A press release is traditionally composed of nine structural elements, including a headline, introduction, body, and other information. The goal of a press release is to pique the interest of a journalist or publication. Press releases can be delivered to members of the media physically on paper and electronically.
