The Brief

York Print and Pack, a powerhouse global organisation with a mission to grow manufacturing through technology, approached Adware Communications looking for a sharp redesign of their existing corporate site. The result is an experience that is distinctive yet easy to navigate.

By moving away from a traditional corporate feel, Adware`s team was able to create a sophisticated experience that captivates visitors from the get-go and makes it easy for them to find relevant information. Our designers explored various options to create a layout that would best reflect York`s spirit of robustness and ingenuity, keeping in mind that the experience was to be exceptional but still familiar enough for customers to understand. We achieved this by blending powerful visuals, easy-to-read content, stand-out formatting, and a transformational navigation system to help focus the customer journey while elevating the YPP brand.