The Brief

Fabycare Laundry is one of the fastest growing online Laundry service in Kolkata and their unique approach to provide premium and timely laundry service sets them apart from their competitors. They challenged us to create their online identity and digital effectiveness to enable future business growth.

What we did

Our strategic discovery was comprised of market research and surveys along with existing industry data analysis to uncover the optimal journey pathways. Fabycare required a range of digital platforms to showcase their differing business services, their competitive advantages and unique approach to online laundry. We were tasked with producing multi-lingual explainer videos of the service along with their marketing collaterals, that would be consistent with Fabycare`s overarching identity.

Creating a consistent flow of animated character graphics for social media platforms, along with unique strategy for Search Engine Optimisation, enhanced the platform aesthetics and are in keeping with the brand, maintaining essential brand recognition. The use of animated characters enhances the users` understanding of Fabycare`s service offering, sparking their interest and subsequently ensuring Fabycare keep their audience and customers engaged ensuring all content is easily digestible.