Does e-mail marketing still work in 2023?

Email marketing has been criticized in recent years as new platforms and technologies have emerged. Some people believe that the method is no longer effective, but this is not the case. It is still an extremely effective way to reach consumers, and with the right strategy, it can be even more effective in 2023. Despite… Continue reading Does e-mail marketing still work in 2023?

5 Tools to Strengthen Your Social Media Strategy

As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But with so many platforms and options, it can take time to figure out where to start. Today, social media marketing services in Kolkata, like Adware Communications, suggest that a few key strategies can… Continue reading 5 Tools to Strengthen Your Social Media Strategy

What is Low-Hanging Fruit SEO And How Can You Use it For Traffic?

Introduction Low-hanging fruit SEO is an easy and effective SEO tactic that can be implemented to improve a website’s ranking in Google searches. These keywords are the ones that have low competition and help websites rank because they are industry-specific and abide by SEO regulations. Low-hanging fruit SEO can be a great way for businesses… Continue reading What is Low-Hanging Fruit SEO And How Can You Use it For Traffic?

How Branded Hashtags Can Boost Engagement?

Introduction Brand awareness can turn around any business and help it grow organically by building a relationship of trust with the customers. Social media marketing has proved to be an effective tool in building brand awareness over the last few years. To use this tool to its fullest, branded hashtags have played an integral role.… Continue reading How Branded Hashtags Can Boost Engagement?

Ways to Use ChatGPT Effectively to Enhance SEO

Introduction With the launch of ChatGPT in 2022, the way searches take place has changed drastically. The chatbot is still new and evolving but has been a game-changer for websites wanting to rank. Looking at the skyrocketing revenues of the company, it is safe to say that the brand is finding new ways of combining… Continue reading Ways to Use ChatGPT Effectively to Enhance SEO

Copywriting Habits to Increase Engagement on Social Media

Introduction Writing for an established audience or one that you are building up from the ground can be intimidating. Especially if the writing is for social media, copywriting can be linked to multiple fears because of the mounting competition. But thankfully, there are numerous resolutions for this concern. Understanding your target audience and tweaking your… Continue reading Copywriting Habits to Increase Engagement on Social Media

What is Social Media Analytics and Why Is It Important?

Introduction It’s no secret that social media has taken over the internet. In recent years, social media analytics has become one of the most popular subjects in the online world for branding companies in Kolkata. Before getting into how important social media analytics are, it is essential to understand what it is. So, what is… Continue reading What is Social Media Analytics and Why Is It Important?

Benefits of Building a Strong Brand on Social Media

Introduction Any business can only prosper on the trust that customers put in their name and way of working. Building this reliability is a challenge but not impossible. One way of building it is by creating a strong brand name. One of the tools you can utilize for brand building is social media. With the… Continue reading Benefits of Building a Strong Brand on Social Media

Voice Search Optimization: A Comprehensive SEO Guide For 2023

Introduction During the Covid-19 epidemic, people turned to a hands-free technological experience. As the world moved on, people stuck with this trend because of the multitude of benefits that they were exposed to. Voice search is a lot faster and thus time-saving than traditional search engine services. There are several devices to integrate voice search… Continue reading Voice Search Optimization: A Comprehensive SEO Guide For 2023

A Complete Guide to Creating Strong Landing Pages

Introduction Landing pages are key to great conversion rates. But with thousands of websites on Google, it can be challenging to create an effective one. A good landing page not only increases conversion but is also a great way to increase SEO. Thus, Google ads agencies in Kolkata like Adware Communications are now finding new… Continue reading A Complete Guide to Creating Strong Landing Pages