How to Improve Customer Retention with Digital Marketing?

Have you ever wondered how much losing an existing client costs? It costs a lot of time and effort to gain customer loyalty.  Not only these, it can further hurt your pocket too. That’s why having strategies for customer retention becomes crucial. Focusing too much on getting new customers, marketers tend to overlook the business’s… Continue reading How to Improve Customer Retention with Digital Marketing?

5 Email Marketing Mistakes to Avoid

In the ever growing landscape of digital communications, email marketing is an age-old player. Not only does it exist for a long time but it is also a trusted partner for innumerable organizations. From being a means of direct communication to being a trusted platform for products and services promotions. It effortlessly delivers the message… Continue reading 5 Email Marketing Mistakes to Avoid

SEO trends for 2024

Introduction In today’s rapidly evolving digital landscape, Search Engine Optimization (SEO) has become an indispensable tool for businesses and marketers aiming to establish a powerful online presence. With search engines like Google constantly refining their algorithms and user behavior evolving, companies must stay updated with the latest SEO trends. By doing so, they can ensure… Continue reading SEO trends for 2024

Does e-mail marketing still work in 2023?

Email marketing has been criticized in recent years as new platforms and technologies have emerged. Some people believe that the method is no longer effective, but this is not the case. It is still an extremely effective way to reach consumers, and with the right strategy, it can be even more effective in 2023. Despite… Continue reading Does e-mail marketing still work in 2023?

How Branded Hashtags Can Boost Engagement?

Introduction Brand awareness can turn around any business and help it grow organically by building a relationship of trust with the customers. Social media marketing has proved to be an effective tool in building brand awareness over the last few years. To use this tool to its fullest, branded hashtags have played an integral role.… Continue reading How Branded Hashtags Can Boost Engagement?

Ways to Use ChatGPT Effectively to Enhance SEO

Introduction With the launch of ChatGPT in 2022, the way searches take place has changed drastically. The chatbot is still new and evolving but has been a game-changer for websites wanting to rank. Looking at the skyrocketing revenues of the company, it is safe to say that the brand is finding new ways of combining… Continue reading Ways to Use ChatGPT Effectively to Enhance SEO

Copywriting Habits to Increase Engagement on Social Media

Introduction Writing for an established audience or one that you are building up from the ground can be intimidating. Especially if the writing is for social media, copywriting can be linked to multiple fears because of the mounting competition. But thankfully, there are numerous resolutions for this concern. Understanding your target audience and tweaking your… Continue reading Copywriting Habits to Increase Engagement on Social Media

What is Social Media Analytics and Why Is It Important?

Introduction It’s no secret that social media has taken over the internet. In recent years, social media analytics has become one of the most popular subjects in the online world for branding companies in Kolkata. Before getting into how important social media analytics are, it is essential to understand what it is. So, what is… Continue reading What is Social Media Analytics and Why Is It Important?

Voice Search Optimization: A Comprehensive SEO Guide For 2023

Introduction During the Covid-19 epidemic, people turned to a hands-free technological experience. As the world moved on, people stuck with this trend because of the multitude of benefits that they were exposed to. Voice search is a lot faster and thus time-saving than traditional search engine services. There are several devices to integrate voice search… Continue reading Voice Search Optimization: A Comprehensive SEO Guide For 2023