
The Brief
Step Ahead Investment Advisors, a wealth management advisor company based in Kolkata, selected Adware Communications, to elevate and redefine their digital presence. The fintech company helps high net worth individuals and affluent customers to understand their financial goals; by understanding Step Ahead's audience and business goals, the Adware team was able to modernize their reserved corporate site. The result is an approachable online platform that reflects their expertise and appeals to a diverse customer base.

What we did
With Step Ahead's customers in established field, our goal was to develop a design that artfully brought together serious, playful, and human elements. One way we achieved this was by creating a visual treatment that highlight the human subjects through images. This treatment focussed on the background and brings attention to the most important part of the image: The people. On the homepage banner, we added descriptive words about the spot-lit subject to help immediately speak to the potential customer on the website.
We incorporated Step Ahead's brand colours into scattered red and deep blue colour blocks across the site. These splashes of colour are bold enough to draw attention and add buoyancy without being overly whimsical.
Users today browse the web on devices of varying sizes; with this multi-device audience in mind, we made sure the new Step Ahead website works seamlessly across all of them.
- Website Design & Development
- User Experience
- Iconography & Animations
- Creation of Financial Calculators