The Brief
CSB Agrivet Pvt. Ltd. is one of the leading manufacturer and supplier of Animal Feeds. Although the company had a national presence, but the brand had limited industry exposure. Adware Communications was tasked with raising awareness of the CSB`s brand and business offering; building the brand image among its audiences; growing awareness and perception across the industry by engaging two primary audience groups:
- Existing and potential clients, distributors, dealers, and other key industry figures.
- Talented graduates and recruits with prior experience in the animal feeds industry.
What we did
Adware Communications established that CSB Agrivet was a respected brand, but its market exposure was far from optimised. With no data to reference, we utilised a variety of market insights, statistics and technology sourced, demographic metrics to guide our strategy. We first revisited the company's Search Engine Optimised (SEO) website, www.csbagrivet.in. We created and executed a comprehensive search engine optimisation strategy - a plan with the power and scope to secure digital positioning and improve marketing and visibility in the search marketing space.
Our job was to boost the effectiveness of our SEO-enabled content output, improve search engine ranking and strengthen market positioning online. We quickly identified areas of opportunity and even structured a social media-focused marketing strategy that conveyed CSB`s industry unique strengths. The strategic SEO and Social media plan was actioned, and with monitoring and reporting, has demonstrated that our proposed combination of improvements is delivering very positive results.
- Content Creation
- Search Engine Optimisation
- Social Media Optimisation
- Campaigns: AdWords & Social Media
